Mapping Your Relationship Universe
From Theodora “Teddy” Kim’s guide series The Small Business Relationship Rhythm: Quarterly Touch Strategies That Drive Revenue.
This is chapter 1 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
Every successful small business sits at the center of a complex web of relationships. Like a spider carefully tending its web, you need to know exactly who occupies each strand, how valuable each connection is, and when each relationship needs attention. This chapter will help you create a comprehensive map of your relationship universe—the foundation upon which your quarterly touch system will be built.
Most business owners think they know their key relatio
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