Marketing ROI: Tracking Every Dollar You Spend
From Yuki Tanaka’s guide series The Small Business Owner’s ROI Dashboard: Track What Matters Without Breaking the Bank.
This is chapter 3 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
Marketing is often the biggest expense for small businesses after payroll, yet it’s also the area where owners make the most emotional, gut-based decisions. You’ll hear entrepreneurs say things like “I know half my advertising is wasted, but I don’t know which half” or “We tried Facebook ads and they didn’t work” without any real data to back up these claims. This chapter changes that by giving you a systematic approach to track every marketing dollar and understand exactly what’s working.
This is a preview. Read the full guide in our catalog.