Getting Your Team and Customers to Actually Use It
From Yuki Tanaka’s guide series The Small Business Knowledge Gold Mine: Converting Customer Questions Into Revenue-Saving Help Articles.
This is chapter 5 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
Building a knowledge base is like planting a garden—the real work begins after everything is in place. You can have the most comprehensive, well-organized knowledge base in the world, but if your team isn’t using it to help customers and your customers aren’t finding it when they need answers, you’ve essentially created an expensive digital filing cabinet that nobody opens.
The statistics are sobering: 70% of knowledge bases fail not because of poor
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